In May 2014, ASTD became ATD, launching a new logo that communicated warmth, openness, and a focus on the future. A decade later, ATD is updating its visual identity once again—this time to further embrace inclusion and accessibility for all.

The new colors you’ll notice on our website aren’t just a fresh coat of paint. They’ve been carefully selected to make the online experience more accessible for all users, particularly those with visual impairments. The dark blue, neutral gray, and softer green were chosen to improve readability and ensure important elements stand out clearly. These changes are designed to enhance the experience for everyone engaging with our resources.

By adopting these colors, we are taking steps to align with widely recognized accessibility guidelines, enhancing readability and visual clarity across our digital and physical materials. This isn’t just about compliance—it’s about ensuring that anyone, regardless of ability, can access the resources they need to develop, grow, and connect to a world that works better.

At ATD, we are not only promoting inclusion—we are walking the talk, making deliberate choices that reflect our values in every aspect of our brand.