"There is a reality to this, and that reality is in our everyday jobs. So whether you're in the medical industry or whether you're in communications or airline industry, it doesn't matter. You face the issue and resolve it." – Dr. James Heideman, Ph.D.

Dr. James Heideman shared this insight during an interview about his newly released book, Practically Competent: Navigating Organizational Currents. The book transcends theories and abstract ideas, offering a practical guide to tackling the real challenges professionals face every day.

Drawing on decades of experience in the automotive industry, Dr. Heideman introduces his framework for “competency application,” built around 14 key competencies. When applied strategically, these competencies help professionals move beyond technical expertise into actionable, results-driven performance. “I feel what I call competencies are what play a key role in producing effective performance,” he explained. “It’s not just matching the skill to the task—it’s applying those skills to tasks in that environment.”

Dr. Heideman underscores that while technical skills can be learned, it’s the ability to adapt and apply those skills in diverse, ever-changing environments that distinguishes exceptional performers. “The agility and ability of an instructional technology professional to recognize their environment becomes a key differentiator in effective performance,” he explained. By focusing on these adaptable core competencies, Dr. Heideman’s framework transcends industry-specific demands, offering a universally applicable approach to achieving excellence.

Instead of viewing challenges as obstacles, Practically Competent reframes them as opportunities for growth. Whether it’s navigating regulatory changes in automotive manufacturing or adapting to rapid technological advancements, Dr. Heideman’s book offers a structured yet flexible approach to problem-solving. By focusing on real-world applications, Practically Competent equips professionals to meet challenges head-on, fostering not just competence but true excellence.

You can listen to our full interview with Dr. Heideman here.

You can meet Dr. Heideman in person as he joins our Local Author Meetup January 22, at the CraneMorley offices in Irvine.